Joe Grasso has been a working Film Industry Professional for most of his life. An interest as a child led to an internship with a Commercial Production Company 1981. Joe worked at various positions in Film Production, first in Sacramento and San Francisco, and later in New York City. Learning the critical skills of Gripping, Lighting and Camera, Joe developed an intimate knowledge of these various crafts, eventually deciding to focus his energies in the Camera Department. After years spent honing his skills as an Assistant Cameraman, Joe became a Director of Photography 1992, and immediately began to shoot for a number of the countries most successful Directors, Production Companies and Advertising Agencies.
Working primarily in Commercial Production, Joe began a bi-coastal career shuttling between NYC and Los Angeles. Eventually Joe moved to LA permanently in 1990 and continues to work extensively in the Television Commercial medium, shooting memorable spots for a premier list of the world’s largest advertisers. Joe has had the opportunity to Direct numerous projects as well, for such clients as Volkswagen, Lincoln-Mercury, Dunlop, Giordano, Ford, P&G and UPMC. The spots Joe Directed for the University of Pittsburgh Medical Center (UPMC) in association with Camelot Communications Group, won “Best in Show” and “Gold” awards at the National Health Care Advertising Awards. While Joe loves to Direct, he continues to work extensively as a Director of Photography on a variety of projects. In 2007 he completed the feature film “Borrowing Time” and recently wrapped shooting on the feature film “Closure” which is set to debut in the fall of this year. Joe has won numerous Emmy’s for his DP work on the Fox Television series “Setup”, and he was tapped to Direct and shoot the pilot for the NBC/BBC US debut of “Top Gear”. Also, he was the Co-Creator and Executive Producer of the Television series “Infield Hot Pass” a NASCAR themed television show that debuted in April 2003 and ran for 2 seasons on Speed Channel.
One of Joe’s greatest joys is the close personal, and professional relationship he shares with his brother, Director Michael Grasso. They have a unique gift for creative problem solving, and their similar sensibilities and individual styles compliment one another seamlessly. They have written numerous screenplays together, collaborated on 100s of the most memorable and celebrated commercial projects over the last 25 years, and continue to Write, Produce and Shoot together whenever possible. Their most recent collaboration, the original screenplay entitled, "The Umbrella Man" was "discovered" by The Pittsburgh Playhouse, and Joe and Michael were asked to adapt it for the theater. The stage version of The Umbrella Man premiered last September at The Pittsburgh Playhouse kicking off their 2010/11-theater season. Currently they are in pre-production for the feature film which will begin shooting in the fall of 2012.