Executive Producer Louis LaRose helms Broadcast Campaign for Chantix

Lisa is the first installment of a highly successful Integrated campaign of Broadcast and Digital commercials for Chantix, through Digitas New York. Director/Cinematographer Joe Grasso brings to life profiles of real Chantix users discussing their very personal experiences of how Chantix helped them quit smoking completely and regain control of their health and their lives. Executive Producers: Louis LaRose and Hillary Cutter; Producer Angela Griffith.