Director/Cinematographer Joe Grasso brings to life this extremely funny broadcast spot featuring Cam Heyward of the Pittsburgh Steelers. The :30 spot, produced for Pittsburgh based UPMC Sports Medicine, features a comedic juxtaposition between Cam’s ”larger then life” hard hitting style and a more …

Ryan is the second installment of a highly successful Integrated campaign of Broadcast and Digital commercials for Cancer Treatment Centers of America called, “Caregiver”. Director/Cinematographer Joe Grasso brings to life this emotional profile of real cancer survivor Ryan Echols and his …

Camelot roster Director/Cinematographer Joe Grasso directed and shot this warm and funny Broadcast spot for AD Agency Chemistry in Pittsburgh, as part of a mult-spot package for their highly successful “Marketplace” Campaign for client UPMC Health Plan. Creative team Robert …