The “work” of cancer researchers is often celebrated and publicized, but what about the “researchers” behind the work? Director/Cinematographer Joe Grasso and Executive Producer Louis LaRose shine a light on the clinicians, scientists, physician researchers, and staff at UPMC Cancer …

Camelot roster Director/Cinematographer Joe Grasso directed and shot this warm and funny series of Broadcast spots for AD Agency Chemistry in Pittsburgh, for their highly successful Here’s the Plan Campaign for client UPMC Health Plan. Creative team Robert Bupp and …