Director Joe Grasso experiments with Health Care for Chemistry

Camelot roster Director/Cinematographer Joe Grasso directed and shot this warm and funny series of Broadcast spots for AD Agency Chemistry in Pittsburgh, for their highly successful Here’s the Plan Campaign for client UPMC Health Plan. Creative team Robert Bupp and Chuck Barkey created the spots that highlight “customer service unlike anything you would expect” when choosing UPMC Health Plan. The spots showcase a softer, funnier side of Grasso’s Directorial talents. Executive Producer: Louis LaRose.